99 Ways To Market Your Tennis Programme – Part 2


emailBefore reading this article, please read Part 1

The first thing to say about email is that if you are sending out more than a few emails, you need to use a service to send them out – otherwise they won’t get sent. Your standard email provider won’t let you send out hundreds of emails at a time (although you may not know they didn’t get sent). Rather than go into detail here, please read my article on Mailchimp


How To Use Email To Market Your Programme

  • A regular newsletter
  • Emails with tips for improving your tennis – but including details of sessions which you want to promote
  • Emails about specific events / sessions you want to promote
  • Competitions & surveys

A rule of thumb is to offer lots of value in your emails – not just selling all the time. So you might send an email with some tips for improving your tennis, then at the end, list some sessions which people can sign up to if they want to.

In part 1, we talked about capturing and storing information. If you have followed my advice, you will have people’s information stored either in an excel spreadsheet or a database which can be exported to excel. Either way, you’ll be able to use this spreadsheet to import your list to a service like mailchimp and you will be able to insert people’s first names into emails, and send emails to only certain parts of your list (i.e. particular age groups).

If you have any questions, put them in the comments section and I’ll be happy to answer.


See all the articles in this series

One Response to “99 Ways To Market Your Tennis Programme – Part 2”

  1. 99 Ways To Market Your Tennis Progamme, Part 12 – Schools | Tennis Coach Blog Says:

    […] If you are doing non-curriculum sessions where the parents book directly with you, you’ll get their contact details, particularly email addresses. Now you can promote your sessions to them by email […]