99 Ways To Market Your Tennis Programme Part 3


Text Messaging

 

Text message marketingThis one follows nicely on from email. Before I go into text message marketing, it’s worth saying that both text and email are, of course, ways to market to people who have already had some contact with you – hence you have their email addresses and mobile numbers. Later, we’ll also go into lots of ways to market to the wider community.

The problem with email is the open rate. Have a look at the stats from my last email through mailchimp:

 

Dashboard   MailChimp

 

 

 

 

 

 

 

 

 

 

 

Actually those stats are pretty good for email. The problem is, emails end up in spam folders or just get deleted because people get too many emails.

Enter text messaging – they say that text messages have a 97% open rate. People usually look at texts as soon as they get them. So it’s a great way to get your message to people instantly in a way that makes them take notice.

Like email, you need to use a service to send out large numbers of texts. The service I recommend is Mobivate. It costs 3p per text, but  they double the first amount of money that you deposit, meaning you’re actually getting texts for 1.5p. Great value! As far as I can tell, they are international as well.

I recently sent out 526 texts to advertise our half term camps, so this cost me £7.89 (about $12). For me, this is well worth the value.

The process is really easy. You just upload your numbers from excel (see this post on capturing and storing info).

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See all the articles in this series

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