99 Ways To Market Your Tennis Programme Part 6 – A Decent Website

Thursday, January 30th, 2014

Tennis Coaching Web SiteThere is no question about it. These days, you need a website – a good one. I can’t begin to tell you how much a good website can help you – in terms of marketing your programme and also the admin work it can save you. And it’s much easier than you might think to create one.  (more…)

How To Run Successful & Profitable Tennis Camps

Monday, October 21st, 2013

How To Run Tennis CampsI have run tennis camps for several years now with great success. It’s such a win-win thing. The parents are happy because their kids are doing something worthwhile all day long in the school holidays, the kids love it (if your camps are good), the club or venue benefits from the income and exposure, the coaches get consistent work right through the holidays and…………..you as the organiser can make a LOT of money. (more…)

99 Ways To Market Your Tennis Programme Part 4 – Leaflets & Posters

Sunday, October 20th, 2013

poster for blogIn part 5, I’ll talk about what to do with posters and flyers you have created. But in this part, we’ll talk about how to get them designed and printed.

But, before doing that, we need to talk about photos…… (more…)

99 Ways To Market Your Tennis Programme Part 3

Sunday, June 9th, 2013

Text Messaging


Text message marketingThis one follows nicely on from email. Before I go into text message marketing, it’s worth saying that both text and email are, of course, ways to market to people who have already had some contact with you – hence you have their email addresses and mobile numbers. Later, we’ll also go into lots of ways to market to the wider community. (more…)

99 Ways To Market Your Tennis Programme – Part 2

Tuesday, May 7th, 2013


emailBefore reading this article, please read Part 1

The first thing to say about email is that if you are sending out more than a few emails, you need to use a service to send them out – otherwise they won’t get sent. Your standard email provider won’t let you send out hundreds of emails at a time (although you may not know they didn’t get sent). Rather than go into detail here, please read my article on Mailchimp (more…)

99 Ways To Market Your Tennis Programme – Part 1

Sunday, April 21st, 2013

Capturing & Storing Information

This first one isn’t actually a way to market your tennis programme. More like preparation. Later on we’ll be talking about emails, text Tennis Coach Web Sitemessages and other things which require you to have all the right information for people who come into your programme or club.

So it’s vital that you get the right information from people right at the beginning. The information you need is: (more…)

99 ways to market your tennis programme – introduction

Friday, April 19th, 2013

anyone-for-tennisThis is going to be a series of 99 blog posts, each with a different way of marketing your tennis programme. Yes – I think I can come up with 99 different ways, and I’m going to do a new post about every 2 days, so be sure to keep coming back.

And it’s meant to be totally interactive – comment, ask questions, add your own ideas, disagree with things if you like. (more…)

Use mailchimp to do FREE email marketing

Tuesday, March 12th, 2013

Mailchimp Email MarketingIf you are running any kind of tennis coaching business or programme, I’m sure you are aware of the need to build up your email list. Email is such a quick and easy way to communicate with clients and potential clients and promote your services.

For instance, my email list is around 1500. This is for a relatively small tennis programme – I’m sure there are tennis businesses with lists many times that size. (more…)

How to create a web site for your tennis coaching business

Tuesday, August 28th, 2012

Tennis Coaching Web SiteCreating a web site for my coaching business really changed my life. Here are some of the ways that it has helped me:

  • People no longer need to call / email me to find out coach phone numbers, term dates & prices, times of lessons etc. This doesn’t mean that I’m not available to take calls & emails – quite the opposite. It means that when people do need to talk to me about important stuff, like their child’s development, I am available, rather than spending all my time dealing with admin.
  • The web site allows people to find out about our tennis programme.
  • It keeps the members up to date about what is going on. (more…)

Productivity tips & tools for tennis coaches

Tuesday, August 28th, 2012


Productive Tennis CoachThis article is primarily aimed at tennis coaches, running a coaching business. But if you’re not a coach, read on – these tips will be just as useful if you’re a small business owner or self employed……

Running a tennis coaching business, or any other kind of small business, you can get absolutely snowed under in admin work. However, there are a few tips, tricks and tools which can make your life a lot easier. Without further ado, here they are. Please add your own ideas in the comments section…… (more…)