99 Ways To Market Your Tennis Programme Part 4 – Leaflets & Posters


poster for blogIn part 5, I’ll talk about what to do with posters and flyers you have created. But in this part, we’ll talk about how to get them designed and printed.

But, before doing that, we need to talk about photos……

Photos

You’re going to need photos for your posters, flyers, web site and any other marketing materials. It goes without saying, but don’t copy pictures from the internet which you don’t have the rights to use. You could end up getting fined a lot of money.

So with that in mind, here’s how you get photos for your materials:

Take your own

This is my favourite method as it’s free and you don’t have to worry about your rights to use them. Personally, the way I do it is to offer a free group coaching session where people give permission for themselves or their kids to be photographed. Get them to sign something up front to give their permission for the photos to be used on any marketing materials. Then I have a friend who is a photographer come along and take photos. You could do it yourself, but of course the quality wouldn’t be so high.

Buy photos from stock photo sites

These will be high quality but can be pretty expensive. The most well known site is probably Istockphoto but if you google ‘stock photos’ you’ll find plenty of others. Keep in mind that for printed materials, photos need to be of a much higher quality than those you would use on the internet – on most stock image sites, you can download the photos at different qualities for different prices. There is usually a ‘print’ quality’ option.

Some ways to find photos you can legally use for free

The first thing to say here is that I am not a legal expert on this subject, so please seek your own advice, but here’s my knowledge of the subject……

Google & Flickr

Google is not so good, but Flickr EXCELLENT as there are millions of photos which people have given the rights to use. But there are some restrictions and rules. Rather than go through it here, Pat Flynn from Smart Passive Income has written a post here with all the details.

Other free photo sites

Here is a selection of free photo sites. These can be quite poor quality and not suitable for print – although you can sometimes find good photos – and some of these sites have free photo sections and paid sections.

www.sxc.hu
www.dreamstime.com/free-photos
www.public-domain-photos.com
www.freedigitalphotos.net

 

Getting your posters & flyers designed

A5 Tennis Camp FlyerI’m going to let you into a well kept secret here. It’s called Fiverr.com. In a nutshell, it’s a site where people from all over the world offer to do jobs for $5. All kinds of stuff, but also graphic design work. Yes it’s true, for $5 you can find someone to design you a really good flyer or poster.  The first one I got done on fiverr is the picture at the top of this post. To the left here is another one.

But, there are good and bad designers on Fiverr, and it may take a bit of trial and error to find the right one. I got lucky and got an awesome poster done the first time I tried it, but I used other designers and had good and bad. There is a rating system, so look for sellers with lots of ratings and good ratings.

So basically, you find a seller who looks good, buy the ‘gig’ , as it is called, for $5, then send them a brief of what you want, including any photos. Then, after a day or two, they will send back your design. If you want some changes, usually they are fine with that – there can be some back and forth communication to get it right. If someone is really bad, and you’re very unhappy with the work, they will often let you cancel the gig and get a refund as they don’t want bad feedback. But the worst case scenario is you lose $5. The last person I used on Fiverr was fiverr.com/royal_graphics2 and he did a good job.

A final word – when you order your gig on fiverr, make it clear that your design will be professionally printed. I have had printers come back to me a couple of times to say that the design wasn’t set up properly for printing. You can copy the following word for word – you don’t have to know what it means:

  • Resolution must be at least 300dpi
  • Colorspace is CMYK
  • Outside bleed is at least 1/8th inch
  • All text or critical images are at least 1/8th inch inside of the edge (called the “safety zone”).
  • Final file is preferably either in TIF or PDF. PSD,AI,JPG,PNG are acceptable as well but make sure all the resolution meets the standards.

Getting your design printed

You can shop around to find low-cost printers online, but I would highly recommend www.gotprint.com. This is the American site, but on their front page you’ll see that they have sites for the UK and various other countries. They are UNBELIEVABLY cheap. You could get 2500 2-sided A5 flyers for not much more than £50.

Just order what you want, upload the design to their website, and you’re done. If there is an option to have them check your design, I’d suggest doing so, at least the first time. It’s worth the small extra payment to make sure there will be no problems.

 

Well that was a pretty long post! Don’t worry – all this doesn’t take as long as it sounds. It might take some time the first time, but after you’ve done it once, you can probably do everything in an hour or two.

Now comment and share!

Leave a comment – you can agree, disagree, ask a question, just say ‘good post’ (if it was good). And SHARE, using the buttons below.

 

Cheers,

 

Karl

See all the articles in this series

One Response to “99 Ways To Market Your Tennis Programme Part 4 – Leaflets & Posters”

  1. Jonty Says:

    Haven’t commented on each article I’ve read, but must say, really impressed with all your content and advice.

    Enjoying the reading so far!

    Jonty

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